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Customer service is an important component to the success of any restaurant, but in New York it can make or break a business. By implementing Microsoft Dynamics GP, BR Guest spends less time worrying about finances and more time concentrating on finding new ways to keep customers happy.
Situation
New York is known worldwide as a hub of fine dining and the restaurants BR Guest owns are viewed as among the best. Whether it’s a special occasion or you just want a break from cooking and have a desire to be pampered, BR Guest’s many restaurants offer the finest food, drinks, atmosphere, and customer service anywhere.
The company adds more value to the customer’s dining experience through the Valued Guest Program. BR Guest utilizes a central reservation system to track a customer’s dining history and update them on future restaurant openings, exciting menu offerings, and special promotions.
BR Guest management has an almost obsessive focus on customer service. Each new employee endures an extensive training process prior to being given the opportunity to serve customers. While the food and atmosphere are exceptional at all of their restaurants, BR Guest distinguishes themselves among their clientele by providing unparalleled hospitality.
Solution
To keep the organization running smoothly so they can concentrate on providing high-quality customer service, BR Guest relies on Microsoft Dynamics GP as their back office financial system.
The company implemented the new system to handle finances, distribution, and reporting. The system is also integrated to their Microsoft point of service system, which manages the restaurant staff, as well as to eTech, their food inventory purchasing solution.
This provides BR Guest with a streamlined, integrated solution that makes finances and operations easier to manage. Microsoft Dynamics provides managers with real-time information so decision makers can base their choices on today’s relevant information and not outdated information from days or even weeks past. The new system also makes period closings easier, allows for accurate control of data, and eliminates the duplication of data entry.
Benefits
Increased Automation
Microsoft Dynamics enabled BR Guest to become more automated with leading edge technology. Because of these improvements, they have developed a reputation for having one of the best financial and IT infrastructures in their industry, and as a result they have tremendous respect from the companies with whom they do business.
Happier Employees
Employees also have a positive attitude towards their company’s new back office practices. An easier-to-use system results in less concentration on finances and more concentration on helping other employees improve a diner’s experience which translates into better internal and external customer service.
Improved Customer Service
While a diner may not think of a business system when they receive excellent customer service, it can play a part in their dining experience. Microsoft Dynamics helps ensure that everthing is running smoothly behind the scenes so that everything runs smoothly in the dining room.
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